The Chunky Gold Jewelry Brands to Buy for Summer

Instagram called… chunky gold jewelry is the official summer staple. It’s a bad time to prefer silver. Mega-sized rings, seemingly 200-pound necklace chains, and stacked earrings are infiltrating social media and real life alike. Fast-growing small businesses and established brands are stylishly competing to keep up with the trend, often unable to remain anything in stock. Is minimalism being swiftly replaced with a post-pandemic wave of maximalist accessorizing?

In typical 2021 fashion, TikTok is a catalyst for the trend. Victoria Paris and Suede Brooks, Gen Z’s latest designated style-setters have been championing chunky gold jewelry quite successfully. Their go-to brand, Joolz by Martha Calvo, is either being worn or replicated by just about everyone.

Celebrities have also become smitten with the Instagram brand, Gigi Hadid and Bad Bunny making multiple appearances in their necklaces. Pops of color are thrown in with a hint of the kitschy bead trend, becoming utterly addictive. Excessive layering is inevitable and encouraged. Oh-so-maximalist.

Lauren Rubinski, another trendy Instagram jeweler, approaches classic gold and kitsch with her own spin. Necklaces, bracelets, and rings are either adorned with a fun and rudimentary take on children’s building blocks to spell out whimsy sayings, or a timeless but XL version of gold classics. Both provide an amusing twist to any outfit.

Perhaps you recognize her work frequenting the accessory lineup of Man Repeller founder, Leandra Medine Cohen, or former VS angel, Rosie Huntington-Whiteley. Lauren Rubinski is certainly making her mark in the Instagram jewelry space, which is no easy feat. Fashion via social media is becoming more over-saturated by the day.