indischenApr 8, 20212 min readWhat are the challenges you face in a market that is inclined more towards gold?Coming from a time where consumers had no idea or knowledge about platinum, I believe we have come a long way. Back when PGI was launched...
indischenApr 7, 20213 min readPlatinum jewellery is going to make a comeback this year.India has a cluttered jewellery market industry; how did platinum jewellery come to occupy a unique niche positioning? Today, platinum...