Tiffany is selling men’s engagement rings for the first time

He said “yes.”

Tiffany & Co. announced Friday the debut of its first-ever men’s engagement ring, as it looks to tap into a new market for its high-end jewelry amid a rise in same-sex marriages globally and gender-fluid fashion trends.

The retailer, now owned by the luxury products group LVMH, has named the new line after the company’s founder, Charles Lewis Tiffany. The rings feature round-brilliant and emerald-cut diamonds that measure up to 5 carats.

Tiffany said its aspiration for the men’s engagement line was to offer products in support of love and inclusivity, while “paving the way for new traditions to celebrate our unique love stories and honor our most cherished commitments to one another.”

In 1886, Tiffany introduced its first solitaire diamond engagement ring for women. For decades since, couples have visited the jeweler’s stores around the world in search of engagement rings for women, as well as wedding rings. But Tiffany is looking to change that, as it embraces a new wave of couples more than a century later.

The design of the men’s ring is a departure from the traditional wedding band, since it features a striking center diamond, Tiffany said.

And with the new offering, Tiffany hopes it can find another solid stream of revenue growth. The company did more than $4 billion in jewelry sales last year, with women’s engagement rings representing about 26% of total revenue.

The French group and Louis Vuitton-owner LVMH completed its $15.8 billion acquisition of Tiffany in early January, following a bitter legal dispute. When LVMH reported its first-quarter financial results earlier this month, it said its watches and jewelry division’s sales rose by 138%, benefiting from the consolidation of Tiffany.

Starting next month, Tiffany said the men’s engagement rings will be available at select stores globally. They’re already available for sale online.

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The Most Beautiful Celebrity Engagement Rings Ever

Apparently when Alexis Ohanian proposed to Serena Williams in 2016 it involved a mystery flight to Rome. The destination was a restaurant and the exact table where the couple had first met two years earlier. The tennis champion announced it via Reddit (the company her now-husband founded) and soon after debuted what some refer to as the eighth wonder of the world – a ring featuring a (very) large oval diamond nestled between two (slightly) smaller semi-circle diamonds. The piece of precious-stone phenomena is rumoured to be worth over US$2 Million.

Perhaps, this experience is not quite the same for anyone not defined as the greatest athlete of all time. Regardless, the moments between dating and engaged is poignant for everyone. For my own, the setting was exquisite (a beautiful yacht docked in the harbour) even if the catering was a little rustic (an 8-hour-refrigerated barbecued chicken with a 6-pack of Baker’s Delight’s finest rolls). The ring was perfect, though – yet to be designed, as per the bride’s request.

For a friend of mine, her special moment followed months of conspicuously strewn jewellery catalogues before accepting one very risky ring-in-an-oyster restaurant proposal. Another friend booked the getaway herself, then suggested an immediate evening walk so that her clearly sick-with-nerves boyfriend could finally utter something about marriage before passing out on one knee. Another friend continues to wear the ring she received from her ex-husband some years ago, always explaining “why should the jewellery suffer, too?”

When Prince William proposed to Kate Middleton on a remarkable African safari he got down on one knee before famously presenting her with his late mother Princess Diana’s ring. Yet, when his brother Harry proposed to Meghan Markle (albeit still with an incredible three-diamond sparkler) it was simply at home following an evening of Ina Garten’s famous roast chicken. While it’s unclear if they also had a six pack of bread rolls, I like Harry’s style – realising diamond moments are in the every day.

The point is, whether a proposal’s grandeur shifts the axis of the planet or arrives over a chicken roll at sunset, engagements are spectacularly memorable. And it’s for this reason that its piece of symbolic, earthly representation, the ring, is of utmost importance.

It might seem strange to talk about trends when it comes to engagement rings, however, even the slightest tweaks to notable styles can create looks that forge a deserved originality. You might find yourself smitten by a heavenly, spherical halo, or a sculptural one-of-a-kind gem or even a classic pedestaled centre stone you never imagined yourself swooning over. So, use our edit of some of the world’s most spectacular celebrity rings to begin your own path, and quite literally design your future. Or perhaps leave this page open next time your soulmate looks over your shoulder.

Natalie Portman’s Halo

After meeting on the set of Black Swan in 2009, Benjamin Millepied and Natalie Portman fell in love and became engaged the following year. Since then, her spectacular engagement ring has become an object of desire for many a bride-to-be. In fact, it’s circular setting, or halo, remains one of the most popular styles to be requested of jewellers. The halo design is unique as it sits as a single, central brilliant cut diamond circled by one or two diamond circumference borders. Hardy Brothers’ round brilliant cut halo engagement ring as well as their oval style perfectly blend the classicism of a solitaire with the vintage detail of mesmerising diamond surrounds.

Amal Clooney’s Emerald Cut

Much like the woman herself, Amal Clooney’s engagement ring is immeasurably classic, tasteful and impressive. Following her engagement to George Clooney in 2014, the human rights lawyer took more than a few breaths away when she began wearing her supersized emerald cut diamond ring. Flanked by tapered baguettes along the band, this cut of diamond is widely renowned to be one of the most clear and spectacular. It’s also one of the most exciting when it comes to style revival. Hardy Brothers’ Trilogy diamond engagement ring is centred by a 3.04 carat emerald cut diamond with two baguette diamonds set either side. This ‘trilogy’ is a unique statement of sophisticated precision.