Exquisite jewellery is also a good investment

This festival and wedding season, jewellery is high on priority. It is both an ornament and lucrative investment. You need to make a wise and informed choice.

The year’s biggest festival season is on. And this year, the Dasara and Diwali season is even more significant. The pandemic dampened the festive fervour and marriage season over the past six months. Now, with the lockdown a thing of the past, and sentiment looking up, the traditional celebrations are back. Marriages are being celebrated on a larger scale and people have moved on. Traditionally, people look forward to festivals and celebrate each with its rich customs. A festival or marriage is a time to come together, celebrate life and set higher goals. Shopping for jewellery is at the core of festivals and marriages. There is more to ornaments than just the aesthetics. Gold and precious stones signify success. They are aspirations everyone nourishes. Jewellery shopping is about celebrating for a lifetime and more, as the gold and gems you buy remain with you forever and are passed down generations as heirlooms.

Flavour of the seasonWith most of the year passing by in lockdown conditions, shopping and celebrations were out of question. Now, we are reclaiming our freedom and social life. The Dasara and Diwali festivities are back on track and weddings are the traditional once-in-a-lifetime celebrations. It is only natural then that this festival and wedding season, jewellery will be high on shopping lists.

While shopping is an integral part of celebrations in India, jewellery should be a must-buy item on your list now. This year, jewellery has acquired another dimension. In these difficult conditions, ornaments serve two purposes – they adorn you and earn well for you as an investment. Gold and precious stones are the best investments you can make, especially in these conditions.

Ideal time for jewellery purchaseThe prices of jewellery are attractive now. Gold is set to get dearer in the near future as people begin to spend post the lockdown. With the weddings getting smaller given the restrictions, there are many usual expenditures related to weddings that are saved. Floral decorations, food, holiday and entertainment are some of the major expenses that are saved due to the restrictions on number of guests who can be invited. Thus, this part of the budget, that is quite high, can be used to buy gold. With a large number of people spending more on wedding jewellery, the gold price will naturally go up further. It is therefore advisable for you to move quickly and get more for your budget. 

Get the right adviceAt this point in time, you need the right advice on buying jewellery. There are many aspects you need to take into account. Are you buying gold as an investment too? Converting cash to gold is a good idea at this point in time. No other investment avenue yields you the sort of returns gold does in the medium term. We have a gold saving scheme where you can make monthly contributions according to your budget towards purchase of gold. There is a benefit contribution from us that makes this an attractive investment option. Also, you need jewellery that is value for money. Here, we specialise in traditional and contemporary designs, and offer quality that makes your ornaments a lifelong treasure of elegance.

Investors will hoard gold even faster next year, keeping prices high.

Demand for gold from jewellers and central banks will remain sharply lower in 2021 than before coronavirus, but investors will keep prices high by stockpiling record amounts of bullion, Refinitiv Metals Research said.

Gold prices are near record highs after surging to $2,072.50 an ounce in August as investors in Europe and North America hoarded an asset they thought would hold its value through the pandemic.But those high prices, along with coronavirus lockdowns, have collapsed sales of jewellery in Asia, previously the biggest driver of the bullion market.

Jewellery demand will fall 31% to 1,327 tonnes this year before rising 9% to 1,447 tonnes in 2021, Refinitiv Metals Research director Cameron Alexander said, releasing its latest quarterly report on supply and demand on Friday.Central bank purchases will plunge by half to 312 tonnes this year and recover slightly to 385 tonnes next year, Alexander said.

Investors will continue to plug the demand gap, with exchange traded funds (ETFs), which store metal for investors, stockpiling 1,205 tonnes this year, three times the amount in 2019, and another 1,362 tonnes in 2021, the most ever.

Purchases by retail buyers of bars and coins will fall 6% this year to 917 tonnes before rising 13% to 1,039 tonnes in 2021, Alexander said.Gold will average $1,890 an ounce next year, below the $1,965 price forecast by a Reuters poll this week, but prices could be volatile, Alexander said.

The July-September quarter saw the weakest demand so far this year, despite a recovery in jewellery fabrication, Refinitiv found.Bullion owners in Asia sold gold, driving demand for retail bars to the lowest in over a decade, while central banks sold more gold than they bought for the first time since 2010 and ETFs slowed the pace of their stockpiling.

These Are The Four Things You Need To Avoid While Taking Care Of Your Jewellery

These are the most common mistakes which lead to the loss of the jewellery’s charm and shine. Make sure you try to avoid these.

Accessories including jewellery are a very important part of styling. Ask anyone and it’s jewellery that allures them and while we love having an extensive collection, maintaining them to ensure their longevity doesn’t come easy. There are multiple things which we have to keep in mind which often tend to slip thus resulting in your favourite pieces looking tarnished and poor.

Mr Saurabh Khandelwal, owner, Dhanvi Diamonds says, “Taking care of jewellery is an art and it calls for a proper understanding of metal, stone and previous element it is made of.”

Here are four basic points you need to keep in mind while taking care of and storing your jewellery properly.

Swimming and sporting jewellery don’t go hand in hand

Whether it is gold or silver, it is advisable that you avoid wearing jewellery while swimming. Khandelwal says, “Why we suggest this is because there are chemicals that are added to the water on a regular basis. The higher proportion of chlorine in the water may destroy your jewellery and at times also weaken the joints of intricate pieces.”

Irregular cleaning of your jewellery

There are a few jewellery pieces like our nose rings and studs that we wear every day, and they come in contact with dust, bacteria and sweat.  These pieces require regular cleaning just as your body. Khandelwal suggests that you clean them at least on a weekly basis.

He says, “Make sure that you clean them with lukewarm water and soap.  You may also use an unsalted toothpaste to clean your regular pieces to avoid scratches and marks.” However, he also suggests that if the pieces are intricate and delicate, make sure you ask the jeweller for an alternative, keeping the metal in mind.

Wearing jewellery and then applying makeup

If you are someone who frequently sports makeup, try to apply it first and then wear the jewellery. Khandelwal says, “Applying makeup after wearing jewellery increases the chance of chemical reactions resulting in the damage the polish of your jewellery.”

He points out that one may also face skin allergy. Remember to avoid spraying perfume around your necklace or earrings because it may damage the precious stones encrusted in your piece.

Not storing them in a proper manner

Often in a rush, we store our jewellery in lockers made from metal, without properly covering or protecting them. Khandelwal points out that “metal lockers are highly reactive, as they use spray polish and when jewellery pieces are kept inside, the moisture in the air reacts with the metal, resulting in damaging your precious jewellery.” He also suggests storing every piece separately.