Emerald Jewellery Unveils AI Enabled Mobile Application Platform for Jewellery B2B Business in Colla

IBM (NYSE: IBM) and Emerald Jewel Industry India Limited (Emerald Jewellery), one of India’s largest jewellery manufacturers, today unveiled the “Tej” mobile app, a first-of-its-kind Artificial Intelligence (AI) enabled mobile application platform powering the B2B business of Emerald Jewellery in India. The app connects Emerald Jewellery with its ~200 dealers, enabling them to search through a growing catalogue of over 500,000 jewellery designs quickly and navigate the complex ordering process easily. As a part of the multi-year engagement, Emerald Jewellery selected IBM iX, the business design arm of IBM Services, to design, build and deploy Tej, which runs on iOS and Android operating systems. Utilizing the IBM Garage Methodology and IBM Research Labs India, a team of IBM technology and mobile design experts developed the Visual Browse and Visual Search APIs which is hosted on IBM Public Cloud and secured with the IBM Security MaaS360 with Watson Unified Endpoint Management (UEM) platform. The collaboration with IBM has enabled Emerald Jewellery to redesign the buying process for their dealers, from jewellery design selection to placing a purchase order, using a zero-touch engagement model. Tej App integrates with Visual Browse and Visual Search from IBM Research labs developed for enhanced cognitive search capabilities. IBM India Research Labs developed the vision APIs to help Emerald Jewellery dealers search for specific design elements more easily. “Our business model is B2B sales where we sell to wholesalers, dealers and large retail chains. With an in-house design team of 170 manual and computer-aided designers based out of Bombay, Delhi, Kolkata and Coimbatore, we have built a design bank of more than 500,000 designs. We introduce more than 2000 new designs across categories every month. This is one of our greatest strengths and there is a need to showcase this to our customers and expand the design range for jewellery retail in India,” said Mr. K Srinivasan, Managing Director, Emerald Jewel Industry India Limited. He added, “Tej will help us showcase our designs seamlessly and allow our customers across the country to order the latest trends in jewellery design, at the click of a button. I am also happy to share that the Tej mobile app-enabled us to reach out to our dealers in spite of the restrictions laid down by the COVID-19 lockdown.” Emerald Jewellery aspires to be the world’s largest jewellery manufacturer. The company plans to bring on-board hundreds of new dealers, in the next one year, as they now have the capacity to scale resource requirements on-demand using IBM Cloud. Also, using Tej means that any authorized dealer can start doing business with Emerald Jewellery, using a smart tablet. This BYOD (bring your own device) model takes advantage of IBM Security MaaS360 UEM software to securely deploy the Tej mobile app on any device, whether it be a smartphone or a tablet. Before using UEM, dealers had to be issued with a pre-loaded tablet and updates to inventory and designs would take time. Sandip Patel, Managing Director, IBM India/South Asia, said, “We are proud to partner with Emerald Jewel Industry India Limited, one of India’s largest jewellery manufacturers. As their strategic transformation partner, we were able to deliver to a challenging and complex requirement of a B2B ordering system. Each order having multiple configurations of jewellery designs in various caratage, size and weight, was a complex CPQ (Configure Price and Quote) system that was built for Emerald Jewellery on a hybrid mobile app architecture hosted on IBM Cloud.” “We also ensured that the customer ordering process is directly integrated into their ERP system by developing consumable API’s on their ERP platform and integrating it with the ‘Tej’ app. ‘Tej’ mobile app is a truly “born-on-the-cloud” solution, developed and hosted on IBM Cloud,” reiterated Sandip Patel, Managing Director, IBM India/South Asia. The initial success of Tej has been encouraging. The IBM iX team collaborated virtually with the Emerald Jewellery team using the IBM Garage Methodology to upgrade and fast-track the deployment of the Tej mobile app in April 2020 during the wake of the COVID-19 pandemic. Also, thanks to a support system operated by IBM and Emerald Jewellery team, customer and sales teams benefit from quicker response times to queries and other requests for assistance.

About Emerald Jewel Industry India Limited Emerald Jewellery is known for its quality consciousness, perfection, reputation and business ethics. Its nearly 5,00,000 design collections – one of the largest in the world – speaks volumes about its strength and range. The Group has gradually transformed gold jewellery manufacturing from conventional methods to a technology and talent driven one. The company owns four ultra-modern production facilities in Coimbatore whose products command a premium in the market for its uniqueness of design, aesthetics and workmanship. Emerald Jewellery provides employment for about 5,000 employees. The incredible commitment and the dedication of the employees fuel the growth of the company. The in-house ‘training center’ provides extensive training in the areas of design, production, stone setting etc. to the work force before absorbing them in to the regular stream to maintain uniformity of quality and perfection. Timely exchange of ideas between employees and management helps in attaining continued improvements in all spheres of the management. Emerald Jewellery possesses a team of skilled designers proficient in computerized modelling and prototype equipment. Emerald Jewellery presently has the capacity of producing more than 50 tons of gold jewellery and articles, 24,000 CTS of diamond jewellery, 300 kg of platinum jewellery and 80 tons of silver and silver articles per annum. Emerald Jewellery was recently conferred with the JNA Award for the ‘Manufacturer of the Year 2020’. The JNA Award is an international award which is regarded as the most prestigious recognition in the gem and jewellery industry.

Jewelry Trends We Are Expecting For Fall 2020 To 2021

The trends on the ramp, red carpet and in the production studios we have seen for the past couple of years continue to grow. There seem to be a few new trends, and for the most part, the much more common designs such as hoop earrings, charm bracelets, link chains and pendants that have all been at the comeback mode are returning on the ready-to-wear runways of fall/winter 2020-2021 and rule the jewelry studios.

From the days of everybody else obsessing about Pandora pieces, or wearing either pearl studs or hoops, the fine jewelry world has come a very long way. We now have different shades of jewel stone, paved settings, curvy bronze details, petite inspiring brooches, exquisite rose gold and designs led by artists.

Here are a few trends we are expecting for fall 2020 to 2021 all the way:

Chains on chains

Chains have become a popular trend in fall jewelry, and the jewelry patterns in fall/winter 2020 are no exception! The chains seemed much more apt this time to go for a season that was influenced by many commercial elements. They were dense chains, but not as gritty or rough as they were in the season prior.

At Chloé, similar sets in the shape of a choker and a bracelet set in a dark silver shade of thick, chunky links are seen. At Off-White, where chain links for necklaces and bracelets had a much more conceptual design that offered a slightly distorted shape, gold was the color of choice.

SeaShell Jewelry For Outdoors

In recent seasons, seashells, coin pendants, and gemstones have all become holiday go-to’s, but designers are mixing their favorites for a mixed-media look that offers a collectible feel for Spring/Summer 2021.

Diamond Jewelry for Memorable occasions

For special or memorable occasions diamond is still occupying the top position. Diamond rings are expected to come in unique 3D designs in 2021. For fall 2020, you can count on diamond rings & pendants & choose any JEWELRY Stores in Santa Clara, CA or nearby to buy them. They pair up well with any formal attire.

Chains & Pearls

The fusion of more industrial chains with fragile and feminine pearls was a second chain trend for fall 2020 jewelry. We are looking for the very same theme for 2021 as well.

On the inconsistent Moschino runway, this unusual mix performed well with pearl string necklaces and heavy-duty chains stacked together. At Chanel and Koché, where gold chains looked more glamorous and opulent, which matched well with the pearly details, the combination was less distracting.

Pearls & Costume Jewelry

Like gems or stones, pearls are an embellishment of a jewel as eternal as conceivable. In addition to traditional looks or chain variations, other accessories included in the fall 2020-21 jewelry patterns are the unusual pearl jewelry items.

Costume jewelry is not commonly used unless it’s a special occasion. So in 2021 we are hoping to see on certain occasions but with a bit less embellishments.

Fantastic beasts: the eternal allure of animal jewellery

Animal stories have provided a rare point of delight in the news cycles this year. We have been comforted at home by family corgis, cats and Labradors, but it has been wild animals that have truly captivated as they have taken over more typically human territories. Venetians found shoals of silvery fish chasing through canals, kangaroos bounced into abandoned shopping malls in Australia and one brave lobster even made it up the driveway of Kim Kardashian West’s Calabasas home.

Van Cleef & Arpels yellow- and white-gold, diamond, yellow-sapphire, spessartite-garnet, onyx and letterwood L’Arche de Noé Biche et Cerf clip, POA

Van Cleef & Arpels yellow- and white-gold, diamond, yellow-sapphire, spessartite-garnet, onyx and letterwood L’Arche de Noé Biche et Cerf clip, POA Van Cleef & Arpels yellow- and white-gold, diamond, yellow-sapphire, spessartite-garnet, onyx and letterwood L’Arche de Noé Biche et Cerf clip, POA Kardashian West hasn’t divulged whether the crustacean that scuttled to her house was her spirit animal, but a growing number of Hollywood personalities have found their animal totems via the US jewel brand Star Animal Sundays. Describing itself as a “modern-day expression of style and spirituality that exists at the crossroads of symbolism, nature and wellness”, the brand draws on cultures that have animals at their centre – from ancient Egyptians to native Americans to the Celts – to help clients find their “spirit creatures”. The animals are engraved on recycled gold and ethically sourced diamond rings and pendants, with three coloured gemstones to represent the animal’s traits.

Star Animal Sundays gold, diamond and sapphire Owl Charm chain necklace, £774

Star Animal Sundays gold, diamond and sapphire Owl Charm chain necklace, £774 Star Animal Sundays gold, diamond and sapphire Owl Charm chain necklace, £774 Figurative animal shapes have long been a mainstay of the jeweller’s art. But the current landscape has unleashed a new menagerie of talismans with which to decorate – or arm – our bodies. Jeweller Shaun Leane well understands the desire to wear “protection”. In recent months, during which he has been hand-feeding a vixen and her cubs in his north London garden, he has taken to wearing a seal ring of his own design, engraved with an eagle and the words “Vita Nova” (New Life). Leane was attracted to the ring’s “Victorian feel of sentimentality about rebirth and life”, and it has inspired a new collection, Signum, a series of engraved pieces launching in spring 2021, featuring animals associated with the designer’s Celtic origins. He drew on the custom, originating in the 6th and 5th centuries BC, for decorating one’s cloak fastener with a symbolic beast. Leane’s hare represents balance, the bull strength and, appropriately, his friendly fox opportunity and wisdom.

Tiffany & Co rose-gold and diamond Save the Wild Rhino brooch, POA © Tiffany & Co Studio

Tiffany & Co rose-gold and diamond Save the Wild Rhino brooch, POA Tiffany & Co rose-gold and diamond Save the Wild Rhino brooch, POA © Tiffany & Co Studio Most cultures draw on the symbolism of the animal kingdom for luck or protection. The scarab may be a dung beetle but it has the longest pedigree of any amulet in the world, so popular a symbol of renewal and rebirth that it’s been used as a bodyguard for more than 4,000 years. Jewelled mascots made from all manner of animal body parts – wishbones, horns, teeth and claws – have also passed down through the centuries. But murmurations, flight and feathers are central to Boucheron’s new high-jewellery collection Contemplation. “We worked with diamonds and half-millimetre-thin mother-of-pearl engraved with feather lashes,” says creative director Claire Choisne of the Caresse de Plume brooch, “to make it realistic, soft and light.”

Boucheron diamond and mother-of-pearl Caresse de Plume brooch, POAShaun Leane rose-gold, diamond and onyx Signet ring, POA

Boucheron diamond and mother-of-pearl Caresse de Plume brooch, POA Boucheron diamond and mother-of-pearl Caresse de Plume brooch, POA Shaun Leane rose-gold, diamond and onyx Signet ring, POA Shaun Leane rose-gold, diamond and onyx Signet ring, POA In art and literature, a beastly form can’t disguise a noble soul, and creatures have often been used to present us with a moral lesson. Similarly, no creature is too deadly or ugly to escape the jeweller’s oeuvre; witness Bibi van der Velden’s slugs and golden-scaled alligators with tsavorite eyes. Likewise the snake, whose ability to renew itself by shedding its skin has made it a symbol of longevity for centuries. The Victorians took advantage of the snake’s serpentine form to twist around a wrist or finger. But it was Bulgari that gave the serpent sex appeal when it introduced the seductive Serpenti design in the 1940s to symbolise the circle of life and eternity. A jewelled animal can express character in a unique form of personal branding. The Cartier panther – one of the most iconic animal designs of the 20th century – was adopted in the 1930s as an expression of the independent-minded woman. The motif has since materialised in designs to suit every mood and season, from stylised barely there black onyx-spotted jewels to its most recent incarnation as a tropical-bright Panther timepiece in the new [Sur]Naturel collection.

Cartier white-gold, diamond, emerald and onyx Panthère de Cartier ring, POA © Vincent de la Faille

Cartier white-gold, diamond, emerald and onyx Panthère de Cartier ring, POA Cartier white-gold, diamond, emerald and onyx Panthère de Cartier ring, POA © Vincent de la Faille The lion fulfilled a similar function for Gabrielle Chanel, a Leo, who surrounded herself with sulptures of lions in wood, silver and bronze. The animal has also been a recurring figure in the house’s jewellery collections, including the Sous Le Signe Du Lion collection, which has a diamond-studded, 18ct yellow-gold lion brooch and a fierce white-gold and diamond ring. Just as we identify with specific creatures, certain animals have become synonymous with brand values. Historically, Van Cleef & Arpels has eschewed the dangerous and poisonous to focus on more joyful characteristics; in the house’s L’Arche de Noé high-jewellery collection, a tribute to Noah’s Ark, animals troop in two by two.

Dior pink-gold and diamond Pré Catelan ring, £4,140chanel gold and diamond Sous Le Signe Du Lion brooch, £19,000

Dior pink-gold and diamond Pré Catelan ring, £4,140 Dior pink-gold and diamond Pré Catelan ring, £4,140 chanel gold and diamond Sous Le Signe Du Lion brooch, £19,000 chanel gold and diamond Sous Le Signe Du Lion brooch, £19,000 “Choosing an animal jewel that matches you is about more than aesthetics; it becomes about what the animal represents,” agrees Boucheron’s Choisne. “Our deer gives a quiet and peaceful energy, but the hedgehog is spiky and dynamic. They aren’t just jewels; they are friends and protectors, they become part of your identity.”

This year, Choisne has spent more time contemplating what makes jewellery precious. “It’s about roots and true feelings,” she says of the animal jewel and its continued popularity. “It’s always nice to present a big diamond to the team, but when I show new animal designs everyone becomes emotional.”