Valentine’s Day: Add a sparkle to your gift with a fine jewellery

Are you thinking of adding a touch of dazzle to your Valentine’s Day gift this year, along with the bouquet of roses, a pack of chocolates, and fine dining?

Then do take a look at Indischen special collection, which includes a fine ensemble ranging from classic single line diamond earrings and rose gold bracelets to intricate finger rings using solitaire diamond along with pendants made from precious gemstones.

The brand has also curated special pieces that include heart shaped earrings and tennis bracelets in rose gold and diamonds in their new collection ‘24 Carat Love’.

The brand is also known for its ornate and sculpted pieces in gold, diamonds and precious gems, (such as emeralds, sapphire); temple and kundan jewellery and polki.

It has also introduced a special collection called ‘The Kiss of Love’, which includes among other things, heart-shaped charms in bracelets and pendants.

Their range of jewellery also includes pearl necklaces, statement bracelets and earrings crafted in Sterling Silver and semi-precious stones to Swarovski finger rings and earrings cushioned with rubies and emeralds.

Diamonds jewellery to regain pre-pandemic sparkle

The report estimated that diamond production fell 20% in 2020.

Diamond jewellery demand will recover to pre-pandemic levels between 2022 and 2024, with China leading the way, a report commissioned by the Antwerp World Diamond Centre predicted.

Demand recovery will diverge depending on lockdown policies, government support, and the extent to which retailers manage to shift sales online, said the report by consulting group Bain.

The diamond industry was already under stress before 2020, but although the COVID-19 pandemic exacerbated this, the report said it is well placed to recover.

“We strongly believe that the industry is in very good shapefor a strong rebound,” Olya Linde, a partner at Bain, said.

China’s diamond jewellery demand will recover fully this year, while in India it will only recover by end-2023 or 2024, with the U.S. expected to recover by 2022-2023.

Bain forecasts that rough diamond production will remain stable from 2023 to 2030, with very few new mine projects coming online, helping the recovery. Growing high and middle classes in China and India will drive the global industry.

Diamond production fell 20% in 2020, the report estimated, and rough diamond sales, which had already fallen 18% year-on-year in 2019, plunged 33% in 2020 as diamond miners faced with plummeting demand sought to shore prices up by limiting supply.

Mining companies bore the brunt of the downturn, with profit margins falling by 22%, Bain found.

But while the pandemic hit the diamond jewellery market hard, with sales dropping 15% from 2019, it performed better than personal luxury — which includes watches, apparel, and accessories — which saw sales fall 22% year-on-year.

Threats to the market’s recovery include a double-dip recession and competition from other luxuries, the report said.

Indischen has jewellery for all moods and seasons

The demand for affordable jewellery has nudged conscious brands to shift from elaborate, heavy and expensive pieces to something more stylish, chic, wearable and sustainable. Everyday fashion has phased out the pricy yellow metal in favour of sterling silver and brass that are being given unusual forms and textures to appeal to the non-conformist souls. Their bespoke bracelets, earrings, rings and necklaces, make a statement without being blingy and over-the-top, elevating your everyday fashion effortlessly, uses a lot of crystals, beads, pleather and sequence in her edits, takes us through her process.

The Indischen exudes a youthful vibe. Tell us about its journey and design philosophy.

Indischen is an e-commerce brand that was born out of our love and passion for jewellery. The idea behind the brand is to provide the customer with a wide range of jewellery, spoiling them with choices for all occasions and styles. We want to make experimenting with style more easily accessible and affordable. The designs are playful and versatile, taking care of all your jewellery needs.

What’s the new collection like?

Each collection that we launch caters to the sartorial choices of all types of women. For instance, some women are more into handmade pieces while some like them cleaner and are into geometric patterns. One would find a mixed collection across all our categories and also pieces that could be worn through the day and into the evening as well. We also have single statement pieces that would be ideal for a more relaxed wedding season.

Apart from sterling silver and gold plating, what are the other elements incorporated in the edit?

Our collection of oxidised metal jewellery is very popular. We use a lot of oxidised metal in one segment of our jewellery and it works well with customers because it’s colourful, vibrant and sparkly. The pieces have a huge Indian influence on them yet they are modern. How pocket friendly is it? Being pocket-friendly is one of the key USPs of the brand. We want the brand to reach as many people as possible with customers frequently returning to our website to shop more jewels.