Evil eye-based fine jewellery in India

A legend that originated in Ancient Greece and Rome suggested that a cast by a malevolent glare could cause misfortune or harm, and a ceramic, clay or glass eye could reflect the malevolent gaze back-upon those who wish harm upon others. The evil eye came into being as a talisman or amulet, created to protect against the evil eye and hence got its name. These eyes were initially designed in blue, but later started coming in a variety of hues and have become a common accessory across the globe and India. Well, quite obviously it caught the fancy of jewellery designers and makers, and now there is no dearth of evil eye jewellery pieces available in the country.

What makes evil eye jewellery so popular? Well, the fact that it is known to protect its owner in itself weaves a sense of positivity around this talisman. People buy these to protect themselves, their houses and their loved ones and evil eye jewellery is perhaps the easiest way to carry this around you always. “It’s said that evil eye themed jewellery is used to create a positive aura around the person. Mia by Tanishq offers a meticulously designed evil eye pendant with topaz to keep up your lively spirits and ward off malicious glares that intend to bring you down,” says Shyamala Ramanan, Business Head, Mia by Tanishq.

Huge variety on offer Anubhav Jain of Jain Jewellers feels the variety available in the evil eye jewellery segment has also increased its popularity. “You can wear it as a bracelet, a pendant, ring and even earrings. There is a huge variety of evil eye-based jewellery available in the market and people are spoilt for choice.” Best gifting option Jain also claims that it is one of the most ordered jewellery gifts these days. “People love gifting evil-eye themed jewellery and it’s one of our most selling range.”

Fine jewellery Evil eye jewellery may have started in the form of generic bracelets, but has now taken shape of fine jewellery with the talisman being encrusted in precious metals such as gold and platinum, and also being designed with gemstones like diamonds, sapphires and topaz.

Customisation is also available If one is not happy with the variety on offer in the market, there’s also an option of getting this type of jewellery customised. Pranav Gogia, who is the wholesaler of imported Turkish evil eyes and provides them to leading jewellers in the capital city, claims he is often requested by jewellers who customise jewellery, to source very small or very big evil eyes. “Customers love the variety available in the market, but like to opt for customisation as evil eye jewellery is a very personal form of jewellery, something that is close to one’s heart,” adds Gogia. “One must try wearing it once and feel the optimism it brings,” signs off Gogia. Well, we plan to take up Gogia’s suggestion, how about you?

Add A Desi Touch To All Your Outfits With Jhumkas

You could wear the most stylish outfit, even your favourite one, but it will still not look as good without the perfect earrings to go with it. Earrings can simply make a huge difference to your overall look without much effort. Casual outfits have always had the bad reputation of being too boring. Who says they have to be dull anymore? A simple pair of jhumkas can surely amplify a casual outfit like none other. Whether they are silver or coloured ones, jhumkas have a soft corner in everyone’s hearts for its versatility. You will surely want to wear these jhumkas everyday to complete your ethnic or fusion outfits.

Stunning Jhumkas We Have Picked For You

You will surely love to pick every jhumka in the world after seeing these gorgeous jhumkas.

Antique Chand Bali With Maang Tikka

Beautiful Classic Jhumkas In Silver Color

Beautiful Pink Color Jhumkas

Center Mirror Design Trendy Latkans

Green Color Classic Flower Design Jhumka

No matter how simple your outfits may be, these jhumkas will add sparkle to all women’s fashion jewellery and looks.

Diamond Market Set for Full Recovery by 2024

The diamond supply chain will return to pre-pandemic levels between 2022 and 2024, led by economic recoveries in China and the US, according to Bain & Company.

“For natural diamonds, we saw great interest and return-to-growth trajectory both in the US and China once lockdowns were lifted and stores started to open their doors,” Bain partner Olya Linde told Rapaport News. “The growth was very robust, and honestly, we did not expect it to come back that fast.”

Demand for diamond jewelry in China is set to bounce back in early 2021, Bain said Monday in its annual report on the industry conducted in partnership with the Antwerp World Diamond Centre (AWDC). While the country’s diamond-jewelry market suffered during the pandemic, it quickly recovered after lockdowns were lifted. The US will reach pre-virus levels between 2021 and 2022, ahead of most other countries, thanks to the multiple stimulus packages offered by the government, Bain predicted. Rebounds in India and emerging countries will not occur until 2023 to 2024.

Meanwhile, rough-diamond supply will remain stable at around 100 million carats annually over the next 10 years. The excess inventory accrued during 2020 when sales were minimal, as well as the output from the reopening of suspended mines, will compensate for the closure of the Argyle deposit and the lack of new mines coming online, Bain explained. Over the next three to five years, production will likely grow by 0% to 2% annually, which will allow the supply chain to rebalance.

Once excess diamond inventory is moved through the supply chain, long-term demand for diamond jewelry will exceed rough supply. Jewelry demand is set to grow at an average of 2% to 3% each year between 2023 and 2030, Bain noted.

However, the current economic crisis is expected to be more severe than 2009’s, and the uncertainty surrounding it will continue to affect the market. If the 5% to 8% improvement in rough-diamond prices and sales reported in January continues, a market recovery could come sooner than expected. Alternatively, if the virus reemerges, a double-dip recession could occur, Bain warned.