Jewellery that suits modern women’s sensibilities

There has been a significant rise in demand when it comes to purchasing jewellery in tier 2 and 3 cities, says Dipu Mehta, Managing Director, ORRA — a diamond jewellery brand.

Orra has launched new category of jewellery for the growing base of young women consumers. The collection is called ‘Desired’ and is designed to suit the more modern sensibilities of the young woman who is confident and unafraid to carry off her individual style, says Mehta.

IANSlife spoke to him to know about how the industry will shape in 2021, and how demands are growing in tier 2 and 3 cities.

Excerpts:

Tell us about the new collection and the inspiration behind it.

Mehta: ‘Desired’ collection has been designed to target the millennials who are far bolder and edgier in their style choice. This collection is crafted in 14kt rose gold with rings, earrings, pendants, lariats (layered necklaces) and bracelets in diamond studded as well as bold gold jewellery. For the first time, ORRA has launched even gold jewellery in 14kt gold. This collection has been designed to suit the more modern sensibilities of the young woman who is confident and unafraid to carry off her individual style.

Hence this collection is crafted to ensure that you can mix and match different jewellery to achieve any look you wish to, either for an evening out with your girls or a lounge date night. This collection focuses on layering and stackable jewellery.

The inspiration behind this collection has been Disha Patani whom we have signed on as our brand ambassador. Her style and confidence and the ease with which she carries herself, has been our biggest inspiration.

Has the pandemic changed the design philosophy?

Mehta: The pandemic has had no hand in changing our design philosophy as Disha has been our muse. This is the first time that we have specifically designed a collection targeting the younger consumer.

How do you think the industry will do in 2021?

Mehta: We are optimistic about the growth in the industry. With the introduction of Covid-19 vaccines we expect the things to get normalized. The demand for jewellery will be existent since the desire for women to adorn jewellery is always going to be there.

Are sales steadily increasing, led by millennials & younger buyers?

Mehta: The sales have been more positive and getting back to normalcy. But our loyal customer base is largely the older generations since we are primarily a diamond bridal jewellery brand. However, with the growing interest of youngsters in diamond jewellery across the country, we see a huge potential in catering to them and hence we have launched this collection. The youngsters need more trendy designs and lighter, edgier designs and that is exactly what ‘Desired’ is.

How do you see the demand from tier 2 and 3 cities? How have the choices and buying trends evolved in these areas?

Mehta: With our retail presence in tier 2 and 3 cities, we have seen a significant rise in demand when it comes to purchasing jewellery as exposure to brands is increasing over time. They are now unafraid to move from their local jewellers and are showing confidence in trusted national brands like ORRA.

What is ORRA’s business strategy for the near future?

Mehta: We are very positive of growth post Covid and we will get back on track in terms of expansion plans that were in full throttle before the pandemic. Our focus will remain on innovation in diamond jewellery and customer service par excellence.

A Glimpse of Indischen Fashion Jewellery

Fine jewelry brand, Indischen, featuring the Trendy Bracelets, . This entire collection is inspired by the simple yet important things in life; a collection that voices the message that “less is more” by creating elegant pieces that embody art and unique designs. It features a wide range of dainty and opulent jewelry that is derived solely from nature and life. Indischen embraces purity and the beauty of the little things in life that people take for granted.

The Trendy line is passionately and beautifully made for women who can find a piece of themselves in Indischen. This line ranges from simple earrings, rings, bracelets and a one-of-a-kind collar necklace adorned with pearls. These graceful accessories can be delicately stacked and layered together in an attractive and elegant way to create a striking trendsetting look.

Behind every piece of jewelry there’s a story, a journey of self-discovery represented through the art of jewelry. It’s inspired from different elements and shapes found in nature imbued with the colors and forms of natural life. Indischen has creatively managed to fuse these ideas into this golden line of jewelry.

It all begins with a single heartbeat a single seed that grows into something beautiful. Love, compassion and acceptance are what bind people together.

Anyone can find themselves in the grace yourself collection, not only does it offer jewelry of elegance and style, but also has a powerful impact on society and environmental responsibility. The designs go beyond being exceptional and trendy, they also represent elegance, youth, and compassion.

Leading the way is the jewellery brand Indischen. With superior craftsmanship and a diverse range of designs, Indischen has become a bride’s best friend. No matter what your bridal style is, Indischen will always have the right jewellery pieces for you.

You’re Probably Layering Your Necklaces Wrong

Elevating your wardrobe or switching up your style can be as easy as reevaluating your accessories. The first step is to take inventory of the pieces you have and think about how you currently wear them. Next, you’ll want to consider the trends — what’s hot, what’s not, and what styling techniques always seem to come back around. For example, if you have a collection of chains and stranded pendants you’d normally wear one at a time, learning how to layer necklaces might be the key to updating your look.

The stacking necklaces trend, which is still going strong in 2021, begs the question: Why wear one when you can wear multiple? Still, chains-on-chains assemblage isn’t always as effortless as it seems. These types of accessories seem to tangle together just sitting in a jewelry box, let alone swinging around a neck all day long. So what’s the secret to making them stay in place, and to look as perfectly layered as they do on Gigi Hadid and Rihanna?

We reached out to Rachel Gindi, to give us her best tips.

Your Shortest Necklace Is Your Foundation

Everyone has a certain necklace length that’s most flattering, so it’s important to test a few lengths and see which one works best for you, Gindi tells InStyle. Once you have that base, think of it as the foundation on which you can layer up.

“[You can] keep it 2 inches apart for something more subtle, or go super long with the second length for a dramatic look,” Gindi says. “Any way you go, having that foundation is always the start.”

Less Is More

Even though the act of layering literally encourages you to add on to your look, the golden rule still applies.

“Remember, we’re going for that ‘cool girl who just threw these two together without even thinking about it’ look,” Gindi says. “You’ll want to stick to no more than 3 here. Anything more than that might be overdoing it.”

Chain Type and Placement Matter

“When layering three necklaces, you want the attention to go to the top necklace and the bottom necklace,” Gindi says, adding that the middle necklace should be something clean and simple. “If you choose to include only one pendant, go for the bottom. I personally love doubling instead of tripling because I like to give people the chance to focus on each piece individually.”

Add a Pop of Color

If you’ve gone for a neutral or strictly monochromatic look with your clothing, adding a vibrant pendant necklace or chain can serve as the pop of color you’re missing. As for where in the stack said color should lie, Gindi suggests focusing on the shorter chain because it’s the closest to your face, and therefore can highlight some of your features.

Also, you might want to incorporate just a hint of color when layering necklaces, in order to “keep things from looking too busy,” she suggests. “It will also make any stones seem more expensive if there is only one. Less is more here.”

Experiment with Shapes

When layering pendants with different shapes, pay attention to how the shapes work together. Layering a pendant with a chain necklace is an easy way to get around that. Make the chain more of a choker with the pendant hanging down long or keep the pendant up high with a more bold chain around. This is a great way to freshen up a pendant or chain you’ve been wearing for years.

Rock the Look with Loungewear

Layered necklaces can upgrade an otherwise ‘lazy’ look. For example, if you’re lounging in sweats, Gindi tells InStyle that pulling a few necklaces together with a clean pair of studs is the perfect combination to take your comfy attire up a notch.

For a crewneck or V-neck, she suggests mixing chains with pendants to draw more attention to your jewelry than your outfit, while a crisp pullover calls for doubling elegant chains.

Keep Layers Dainty with Formal Wear

“I love a choker paired with an extra-long chain or lariat necklace for a formal event,” Gindi says. According to her, the key is to go with something dainty, that way your jewels won’t “overpower your outfit.”